The factory ran well last week – we are really up to full production again since the labeller arrived. We reviewed all the staff. With the web site up and running we are more focussed on where we should be, so we spend some time looking strategically at the position of the business and some time investigating/developing new products and future product/packaging innovations.
Strategically, we are positioned as powder blenders and are committed to filling powder products. Our mission is to contract manufacture of brand owners as efficiently and competitively as possible – providing them with the format and format innovations that they need. Powders use no artificial preservatives, have good shelf life, are more carbon friendly that liquid products, are more adaptable and are ideal for short to long runs. I often reflect that tea and coffee are predominantly sold as powders.
For liquid filling, we have spend some 10 years in the business and have partners who can fill for us, if required. This does not rule out specialist liquid filling if our customers demand it. But it does drive focus to our business.
We revised our company image last week with the new globe logo (incorporating the amino acid structure) and artwork. The web site was reviewed accordingly.